Use this url to cite ETD: https://hdl.handle.net/20.500.12259/36243
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Brand developing strategy for a new company (example of "Cosmoway " laboratories ("Green feel"))
Field of Science
Vadyba / Management (S003)
Type of publication
type::text::thesis::master thesis
Title
Brand developing strategy for a new company (example of "Cosmoway " laboratories ("Green feel"))
Other Title
Naujos įmonės prekės ženklo kūrimo strategija ("Cosmoway" laboratorijų pavyzdys ("Green feel"))
Author
Hossain, Muhammad Afzal |
Advisor
Extent
59 p.
Date Issued
2018-05-23
Abstract
The main goal of this paper is to assist brand building strategy by creating strong brand awareness
for "Green feel" cosmetics. This paper has three parts. First part is the analysis about the brand,
branding, brand awareness, brand developing and brand strategy. Second part is designed by the
methodology of the research, about the company and a brief analysis of the Lithuanian cosmetics
and global cosmetics market and the analysis of brand communication tools. In the second part of
this paper will demonstrate customer’s survey report and analysis. Third part of this paper will be
prepare for problem solving analysis and make a proposal for the "Green feel" for effective brand
awareness to build a strong brand.
for "Green feel" cosmetics. This paper has three parts. First part is the analysis about the brand,
branding, brand awareness, brand developing and brand strategy. Second part is designed by the
methodology of the research, about the company and a brief analysis of the Lithuanian cosmetics
and global cosmetics market and the analysis of brand communication tools. In the second part of
this paper will demonstrate customer’s survey report and analysis. Third part of this paper will be
prepare for problem solving analysis and make a proposal for the "Green feel" for effective brand
awareness to build a strong brand.
Pagrindinis šio darbo tikslas - padėti kurti prekės ženklo strategiją, sukuriant stiprią "Green feel" kosmetikos prekės ženklo žinomumą. Šis straipsnis (darbas) susideda is trijų dalių. Pirmoji dalis tai prekės ženklo, prekės ženklo žinomumo ir prekės ženklo vystymosi ir stratėgijos analizė. Antroji dalis yra sukurta pagal tyrimo metodiką, apie įmonę, trumpą Lietuvos kosmetikos ir pasaulinės kosmetikos rinkos analizę bei prekės ženklo komunikacijos priemonių analizę. Antrojoje šio straipsnio dalyje bus parodyta kliento apklausos ataskaita ir analizė. Trečioji šio straipsnio dalis - tai pasirengimas problemų sprendimo analizei ir pasiūlymas kaip veiksmingai susipažinti su prekės ženklu ir sukurti stiprų prekės ženklą "Green feel" įmonėje.
Language
Anglų / English (en)
Defended
Taip / Yes
Access Rights
Atviroji prieiga / Open Access